What I dislike about the Daily Mail.

The thing I hate about the Daily Mail, for instance, is not its illiberal politics (although I find those difficult to stomach) which tend to be what its readership want to hear, but the way it constantly pushes the emotional buttons of the readership, and plays on their negative character attributes. The fear, bigotry, ignorance of the readership are exploited to engage them with the message of the paper.
There are other things I dislike, the inaccurate skewed reporting, the hypocrisy (the attitude over Jan Moir when compared to Ross and Brand), but it is the emotive and exploitative nature that I dislike most.